The Atkinson awarded National Lottery Heritage Fund grant to explore Southport’s seaside entertainment heritage.
Using money raised by National Lottery players, The National Lottery Heritage Fund supports projects that connect people and communities with the UK’s heritage.
Southport: That’s Entertainment is made possible with The National Lottery Heritage Fund.
Thanks to National Lottery players, The Atkinson will deliver an ambitious community engagement programme celebrating seaside entertainment and preserving its cultural legacy for future generations.
About the project
Traditional seaside entertainment is widely recognised as heritage at risk. Southport, however, has a rich and enduring history of entertainment dating back to the 19th century. Thanks to this funding, The Atkinson will preserve the artistry of British seaside entertainment, create a new oral history archive, and expand opportunities for cultural engagement across Sefton.
The Atkinson’s Southport: That’s Entertainment project builds on Southport’s wider 2026 Elegantly Eccentric programme of cultural activity. It comes at a significant moment for the town, as Southport continues to reflect and recover following the tragic events of 2024. In response, there has been a strong national focus on renewal, with the pride and resilience of residents proving truly inspiring. Southport: That’s Entertainment presents a timely opportunity to reframe the narrative of Southport by using shared heritage to bring communities together and create a lasting cultural legacy.
At the heart of the project is a call for the public to share their Southport memories. Southport: That’s Entertainment invites people to contribute to a new oral history archive by recounting their experiences of entertainment in the town, from the excitement of the fairground to music, theatre and variety shows, seaside holidays, and everything in between. These recordings will be digitally archived on the local history website, Sefton Looking Back, ensuring free and lasting public access.
A newly appointed Heritage Officer will work alongside a network of volunteers and cultural partners to deliver an extensive public programme, including training opportunities, workshops, talks, audio recordings and creative activities.
In collaboration with Sefton Council for Voluntary Service, two rounds of community grants will further broaden participation, enabling local performers, artists and community groups to develop their own creative responses to the project.
As a lasting legacy, Southport: That’s Entertainment will contribute to a temporary exhibition in The Atkinson’s art gallery in 2027 and directly inform the development of a new permanent exhibition in the museum, set to open in 2028. The exhibitions will showcase the oral history archive alongside memorabilia that captures a vibrant cultural past, much of which risks being lost as seaside resorts evolve in the modern era.
Together, these initiatives will preserve artefacts and shared memories for future generations, ensuring Southport’s unique entertainment heritage continues to inspire as the town looks to the future.
How to get involved
Updates, events, and new opportunities will be shared throughout the project.
The best way to stay informed is by subscribing to The Atkinson’s newsletter.
We will soon be recruiting a Heritage Officer for the project. Shortly after, we will invite members of the public to share their Southport memories.
Project timeline
09.06.2026
Project Announced
The Atkinson awarded National Lottery Heritage Fund grant to explore Southport’s seaside entertainment heritage.